Jenny van sommers
Jenny Van Sommers is an award winning still life photographer based in London. She was awarded The Golden Lion at Cannes for her work with Stella Artois among other awards. Her still life advertising clients include Audi, VW, Mercedes, Nike, The Gap and Apple.
Having failed art school in her home of Sydney, it wasn't until she moved to London and started making work of her own again that she began to gain recognition for her work. Since then, she's gone on to win many awards and to work with publications like Nowness, Vogue, advertising clients like Apple and Audi as well as fashion clients like Nike. |
Since last year Sommers has been concentrating on personal projects that explore abstraction and large-format film work.
Sommers' work, to me, seems quite outlandish in terms of subject and arrangement. The supposed subject matter of each piece is for a certain client/project; what I like about her work is that you can clearly tell the difference between each piece and it's purpose. For example, when I observed the photographs of the Stella Artois project (1999), I could clearly comprehend the significance behind the slightly chipped objects and the bottle caps of the beer (that the beer was 'that good' that the cap had damaged the object). This, from a promotional standpoint, is an example of executing great directory skills; with finesse and simplicity.
Her other photographs, such as the block of ice cream, creates a familiar yet extraordinary concept that affects the viewer's perception of the image as being much more captivating; including the very ordinary subject of the ice cream then adding the extra element of an unexpected factor, in this case it is the ice cream being in an irregular shape, effectively captivates the viewer and in turn creates an exceptional image.
Her more personal work seems to be moderately haphazard; objects give the impression of being somewhat disorganised yet have a very sophisticated flair to them. Each piece comes across to individually represent a particular element and I intend to incorporate this to my Still Life project.
Her other photographs, such as the block of ice cream, creates a familiar yet extraordinary concept that affects the viewer's perception of the image as being much more captivating; including the very ordinary subject of the ice cream then adding the extra element of an unexpected factor, in this case it is the ice cream being in an irregular shape, effectively captivates the viewer and in turn creates an exceptional image.
Her more personal work seems to be moderately haphazard; objects give the impression of being somewhat disorganised yet have a very sophisticated flair to them. Each piece comes across to individually represent a particular element and I intend to incorporate this to my Still Life project.